Magic Tenner

We’re joining in with Richmond’s Magic Tenner scheme.

The Magic Tenner, which runs between the 7th and 21st of October sees local shops and businesses offering £10 deals to encourage people into independent stores and giving a boost to the local economy.

Here at the museum shop, you can get a gorgeous Richmond tote bag for just £10 (normally £14).

Even if you can’t make it to the shop in person, you can still take advantage of our Magic Tenner offer. Simply enter the code: LOCALLY when buying your tote online to receive the discount.

“This is a local scheme, and our museum shop is slap-bang in the centre of Richmond’s market place, so it was easy to decide on our £10 offer for the Magic Tenner,” says The Green Howards Museum’s Commercial Manager, Fiona Hall. “Over the past five years we’ve really established ourselves as one of the town’s go-to gift shops, regularly solving gifting challenges for our loyal local customers, and offering visitors to the town a great choice of gifts to take home with them. Getting your hands on one of our totes for a tenner is one way of showing your support for the museum, and the wider local indie-economy.”

If you’ve got £10 to spend, and choose to spend it in a local shop, it provides a super boost to the local economy. Many independent businesses themselves buy from other local businesses. This means when you spend £10 with one, it enables them to keep buying from those suppliers. The money goes round and round Richmond’s local economy. This circular effect is backed up by The New Economics Foundation, whose study found that £10 spent in a local independent business means up to £50 goes back into the local economy due to it being re-spent over and over.

Find out more about the Richmond shops and businesses taking part in the scheme here.

Totally Locally founder, Chris Sands, said “We are always blown away by the response from indie businesses to our campaigns, and the reports of increased footfall and sales at a time when the cost-of-living crisis is hitting many people. The Magic Tenner event is a good way for shops to support their communities by offering great deals, and for the community to support those shops that make our towns better places. It really is a win-win situation!”

The Magic Tenner campaign is sponsored by BIRA (The British Independent Retailers’ Association) who work as the voice of independent retail and other high street businesses, fighting for a level playing field for the independent sector.